Choosing the right material depends on several factors. First, consider the type of product you’re packaging and the level of protection it requires. For lightweight options, flexible films like polyethylene or polypropylene are great choices. If barrier protection is a priority, laminates provide superior performance. Eco-conscious brands can explore recyclable or compostable films. Also, take into account shelf life, transportation requirements, and disposal options. Ultimately, select materials that align with your product’s needs and your environmental values.